Taylor Swift‘s 1989 is set to sell at least 1M copies this week. This, is an incredible feat as it will be Swift’s third time crossing the one million mark in one week.
Just two weeks ago billboard reported that no album released in 2014 has crossed the platinum milestone. The best selling albums of 2014 were actually released last year (Beyonce‘s ‘Beyonce’ and Disney’s ‘Frozen Official Soundtrack’).
Because album sales are at an all time low, everyone doubted that Swift could pass the million mark this time around. We expected her to shift at least 500k its first week. But, two weeks ago, industry forecasters projected the record would sell 750k during its inaugural week of availability. A week later, that number was pushed upward to 900k. And after selling a total of 530K on it’s first day of availability, that number has now shifted upwards.
Industry sources now forecast the album to sell at least one million copies in its first week. That would make 1989 just the 19th album to sell a million in a single week since Nielsen SoundScan started tracking sales in 1991, and Swift the first act to earn three million-selling weeks.
This, has helped Swift become THE ONLY ARTIST to ever have more than two albums cross the million mark during their first week of ability.
Shake It Off remains at the top of U.S. iTunes, and has earned Swift another double platinum plaque. And, with the holiday season soon approaching SWIFTober is far from over!