After taking a brief hiatus from the world of pop, Mother Monster is back and ready to dominate the charts with her new single ‘Perfect Illusion‘. The track is set to arrive this Friday, September 9th.
This is the star’s first attempt at reclaiming her pop throne, after almost three years. Gaga released ‘Applause’ the lead single from her third album ‘ARTPOP’ August 12th 2013. While the track was well relieved by critics, the single was overlooked by the general public and struggled to make an impact on the charts. So say it was because the single was too much of a departure from her previous efforts, some say it was because ‘Katy Perry’ released her lead single ‘Roar’ and the exact same day.
The universe of pop is anxiously waiting to see which musical direction the single will take — and furthermore how the single will fair on the charts.
We at the Golden Grenade can’t wait to hear the Mark Ronson and Kevin Parker (Tame Impala) assisted track. Are you excited? *Paws Up*
Lady Gaga‘s ARTPOP has somehow managed to resurrect itself from the dead. The LP hasn’t shifted much since the top of the year, but somehow last week it managed to push 6K units in the US. This upward spiral managed to lift the LP 50+ spots on the iTunes “Album Chart”.
ARTPOP has managed to sell only 685K units, since its 2013 release.
The question remains, how has the LP managed to rise from the dead? While most fans thought the star’s third single “G.U.Y” lifted the album, it did not.
G.U.Y made its first Billboard Hot 100 appearance this week, after the release of its music video last week (this video has generated 26M views).
Even with the assisted video, the track continues to tumble down the iTunes chart.
So, how is this LP gaining steam on the charts when its current single is performing so poorly?
There are two reasons why many believe the sudden boost emerged, discounts and payola.
After, the 99cent discount that made Born This Way a spectacle, Gaga has been hailed as the Queen of discounted albums. And she has yet again discounted her album.
You can now find the star’s album on iTunes for just $9.99
If, you went onto iTunes recently you would have noticed something quite odd, under the ‘New Releases’ section.
It’s there you would find Lady Gaga’s “ARTPOP” being promoted as a “New Release“. How is it that a 2013 album manged to sneak its way onto the list in 2014?
Is it a coincidence that right after Gaga slashed the price of her album that her album is being promoted as a new release?
iTunes for the past few years has been accused for accepting payments to promote artist’s work. So, the question then becomes did Gaga‘s camp pay iTunes for this advertisement?
Some Twitter users even panned the star for the alleged Payola.
Do you think she used Payola? Let us know below.
The sale figures for Lady Gaga’s ‘ARTPOP‘ has been a constant topic of conversation.
Gaga wasn’t the only pop diva to release an album this quarter, so there’s been quite a lot of comparisons.
Miley Cyrus and Katy Perry have given Gaga a run for her money, this time around. This era hasn’t been the best for Gaga; her sales aren’t quite measuring up to the other ladies.
So, the term “FLOP” has been tossed around loosely in reference to her latest offering ‘ARTPOP‘.
In order to evaluate whether or not the album was a commercial failure I will first compare it to her previous release first — then compare it against the other ladies.
BORN THIS WAY ERA
– 660K debut (Without Amazon)
– 1.1M debut (With Amazon)
Total Album Sales: 2.3M
- Born This Way: 3.8M copies sold. *Number 1
- The Edge Of Glory: 2.8M copies sold. *Number 3
- You And I: 2.1M copies sold. *Number 6
- Judas: 900K copies sold. *Number 10
- Marry The Night: 500K copies sold. *Number 29
(*Peak positions on Billboard Hot 100)
BORN THIS WAY SYNOPSIS:
Gaga‘s last release sold 1.1Milion first week, partially due to a hefty boost from Amazon. Amazon sold the album for 99cents and roughly 440K units were sold through the deal.
Even so, the album would have opened with 660K units sold, double the amount of ‘ARTPOP‘s first week.
The sad thing is that although ‘Born This Way‘ opened with 1.1M the album only managed to sell 2.3M total. No where near a “Flop” in today’s standards, but the effort did show that Gaga has a problem with longevity.
Her first week sales always boosts her overall sales, so for ‘ARTPOP‘ to open so low is what concerns fans and critics alike in terms of how much the album will eventually go on to sale.
IN COMPARISON TO OTHER LADIES
- Miley’s ‘Wrecking Ball‘: 3M copies. *Number 1 (Three Weeks)
- Katy’s ‘Roar‘: 5M copies. *Number 1 (Four Weeks)
- Gaga‘s ‘Applause‘: 2.3M sold. *Number 4
Single Sales Synopsis:
Each artist has released a total of two singles. I’ve displayed their highest charting and or best selling single above.
Of the three, Gaga remains the only artist not to have a single cross the 2M mark or have it top Billboard Hot 100.
Katy and Gaga released their singles on the same day but, within the first tracking week Katy Perry‘s ‘Roar‘ had already outsold Gaga‘s ‘Applause‘.’Roar‘ sold a whomping 550K units while ‘Applause‘ only sold 220K units.
To date ‘Applause‘ struggles behind ‘Roar‘ and ‘Wrecking Ball‘, failing to sell 2M units while falling out of the Billboard top ten, before any of the mentioned singles.
Miley ‘Bangerz‘: 270K debut
Katy ‘PRISM‘: 286K debut
Gaga ‘ARTPOP‘: 258K debut
Black Friday Sales Increase:
Bangerz: 79K (+224% after 8 Weeks)
PRISM: 136K (+2376% after 6 Weeks)
ARTPOP: 116K (130% after 3 Weeks)
Total Album Sales:
Overall, Katy is winning. Her album is currently outselling both ‘Bangerz‘ and ‘ARTPOP‘, while her tune ‘Roar‘ has become the fastest selling single of the digital age. So, Congrats to you Katy you deserve it!
Message To Gaga:
Gaga’s sales aren’t bad, but the reason many are pointing the finger is because Interscope tried to push the album and it’s single’s down our throats. The label inked a magnitude of deals in order to promote your latest offering but the public isn’t buying into it (literally).
No, Gaga your career isn’t over– but we hope the latest blow will knock your ego down a few pegs. Hopefully, one day soon your gimmicks won’t overshadow your true artistry.
You’re a great artist; you can sing
live, dance and write — something the other two divas lack.
But, the public is fed up with your gimmicks. Your weird wigs, crazy clothes and silly antics have become dull. Gaga you need to find yourself again, instead of trying to be “different” you need to be “Stefani Joanne Angelina” — the pop star the world fell in love with, and maybe the public will find interest in you again.
We wish you the best!
Lady Gaga seems afraid that her new album might tank, so she’s taken the proper precautions to ensure it’s “success”.
By, inking multiple deal to promote ‘ART
FLOPOP‘ Gaga has successfully made the public aware that the album exists. But, it seems as if the masses aren’t buying into it (pun intended).
While, the album rose to number one in most countries, it fell out of the top spot just as quickly .
Things aren’t all bad in the land of Gaga though, Billboard expects the album to move around 240-250K units and debut in the number one spot.
When you consider Gaga‘s last release moved somewhat of 1.1M copies during it’s first week, these numbers are abysmal. But,her previous release only sold that much because of Amazon’s 99cent deal, which sold roughly 400K copies.
This time is no different because Gaga is back up to her old tricks, pulling multiple Gimmicks in order to increase album sales.
A list of all the schemes the ‘ARTPOP‘ era has bring upon us already:
- Clear Channel Deal (Via this venture, the album will be spun on 150 Clear Channel Contemporary Hit Radio (CHR), Rhythmic CHR, and Hot AC stations around the country)
- Google Play: Unlike Amazon Google Play didn’t sell the album for 99cents but it didn’t cut the price in half. The albums now sales for $5.99 on Google Play
- H &M Deal: The album will now be sold at H&M with a small discount, bringing the original price down to $9.95
- ARTPOP Stores: Gaga has open multiple stores across New York and Los Angeles that exclusively sells the Album ($16) and T-shirts ($30). The stores will close after first week sales are in.
- Applause Kia Soul Commercial: Despite teaming up with Kia to promote her lead single ‘Applause’ the single didn’t not reach the number spot on billboard and actually peaked at number four.
- Posting Of A Endless Link of Applause: Gaga originally publicized a link which allowed users to watch the video 150 times in a row. Gaga was immediately called out my Billboard‘s Bill Werde for her questionable practices.
- Do What You Want Dre Beats Commercial: Gaga attempted to promote her second single the same way she did the first, through television commercials. Despite constant promotion and the approval of many music critics the single has yet to debut in Billboards top ten.
Overall, it’s quit sad that after all of her promotional gimmicks Gaga isn’t outselling the other girls. Katy who sold 286K and Miley who sold 270K didn’t do as half as much promotion for their album releases.
Originally the albums was set to mirror the sales of Nicki Minaj‘s ‘Pink Friday‘, which debuted with 375K. The fact Gaga likely won’t outsell the debut effort of a female rapper is down right sad.