Analysis Of: Miley Cyrus, Katy Perry And Lady Gaga Sales
The sale figures for Lady Gaga’s ‘ARTPOP‘ has been a constant topic of conversation.
Gaga wasn’t the only pop diva to release an album this quarter, so there’s been quite a lot of comparisons.
Miley Cyrus and Katy Perry have given Gaga a run for her money, this time around. This era hasn’t been the best for Gaga; her sales aren’t quite measuring up to the other ladies.
So, the term “FLOP” has been tossed around loosely in reference to her latest offering ‘ARTPOP‘.
In order to evaluate whether or not the album was a commercial failure I will first compare it to her previous release first — then compare it against the other ladies.
BORN THIS WAY ERA
– 660K debut (Without Amazon)
– 1.1M debut (With Amazon)
Total Album Sales: 2.3M
- Born This Way: 3.8M copies sold. *Number 1
- The Edge Of Glory: 2.8M copies sold. *Number 3
- You And I: 2.1M copies sold. *Number 6
- Judas: 900K copies sold. *Number 10
- Marry The Night: 500K copies sold. *Number 29
(*Peak positions on Billboard Hot 100)
BORN THIS WAY SYNOPSIS:
Gaga‘s last release sold 1.1Milion first week, partially due to a hefty boost from Amazon. Amazon sold the album for 99cents and roughly 440K units were sold through the deal.
Even so, the album would have opened with 660K units sold, double the amount of ‘ARTPOP‘s first week.
The sad thing is that although ‘Born This Way‘ opened with 1.1M the album only managed to sell 2.3M total. No where near a “Flop” in today’s standards, but the effort did show that Gaga has a problem with longevity.
Her first week sales always boosts her overall sales, so for ‘ARTPOP‘ to open so low is what concerns fans and critics alike in terms of how much the album will eventually go on to sale.
IN COMPARISON TO OTHER LADIES
- Miley’s ‘Wrecking Ball‘: 3M copies. *Number 1 (Three Weeks)
- Katy’s ‘Roar‘: 5M copies. *Number 1 (Four Weeks)
- Gaga‘s ‘Applause‘: 2.3M sold. *Number 4
Single Sales Synopsis:
Each artist has released a total of two singles. I’ve displayed their highest charting and or best selling single above.
Of the three, Gaga remains the only artist not to have a single cross the 2M mark or have it top Billboard Hot 100.
Katy and Gaga released their singles on the same day but, within the first tracking week Katy Perry‘s ‘Roar‘ had already outsold Gaga‘s ‘Applause‘.’Roar‘ sold a whomping 550K units while ‘Applause‘ only sold 220K units.
To date ‘Applause‘ struggles behind ‘Roar‘ and ‘Wrecking Ball‘, failing to sell 2M units while falling out of the Billboard top ten, before any of the mentioned singles.
Miley ‘Bangerz‘: 270K debut
Katy ‘PRISM‘: 286K debut
Gaga ‘ARTPOP‘: 258K debut
Black Friday Sales Increase:
Bangerz: 79K (+224% after 8 Weeks)
PRISM: 136K (+2376% after 6 Weeks)
ARTPOP: 116K (130% after 3 Weeks)
Total Album Sales:
Overall, Katy is winning. Her album is currently outselling both ‘Bangerz‘ and ‘ARTPOP‘, while her tune ‘Roar‘ has become the fastest selling single of the digital age. So, Congrats to you Katy you deserve it!
Message To Gaga:
Gaga’s sales aren’t bad, but the reason many are pointing the finger is because Interscope tried to push the album and it’s single’s down our throats. The label inked a magnitude of deals in order to promote your latest offering but the public isn’t buying into it (literally).
No, Gaga your career isn’t over– but we hope the latest blow will knock your ego down a few pegs. Hopefully, one day soon your gimmicks won’t overshadow your true artistry.
You’re a great artist; you can sing
live, dance and write — something the other two divas lack.
But, the public is fed up with your gimmicks. Your weird wigs, crazy clothes and silly antics have become dull. Gaga you need to find yourself again, instead of trying to be “different” you need to be “Stefani Joanne Angelina” — the pop star the world fell in love with, and maybe the public will find interest in you again.
We wish you the best!