Justin Bieber: Releases ‘All That Matters’ Video
Ahead of his fourth studio album, Beiber has released a steady leak of music. The star calls the weekly releases “Music Mondays“.
The “Music Monday” series has a heavy R&B influence, a step away from that star’s usual bubble-gum pop songs. The changes show a certain grow in maturity.
Although Bieber is an adult, many still view the star as the same little kid that caused pandemonium over his first Youtube video — six years ago.
In order to break free from the box society has put him in, The Biebs has decided to release more urban tunes. Recently making a guest appearance on a Juicy J and Maejor Ali hip hop track titled ‘Lolly‘.
And like Miley Cyrus, Bieber has begun to over sexualize the content of his music accompanying it with a steamy video — to ensure he’s viewed as an adult.
His recent ‘All That Matters‘ video is no different. The video finds The Biebs getting up close and personal with a mysterious woman.
The video is actually reminiscent of Usher’s early work. No coincidence, the star just happens to be his mentor.
Check out the video for yourself below.