Rihanna: Releases Video for ‘What Now’


Today, has seen Rihanna release the video for her new hit single ‘What Now‘.

The simplicity reminds you of her last video ‘Stay‘ but with a ‘Disturbia‘ twist. A confused Rihanna wonders about hopelessly wondering ironically ‘What Now‘.

The video could easily be mistake for something done in her ‘Rated R‘ era, but the vocal improvements within the track it’s self is something that cannot be denied.

The ‘Unapologetic‘ era has seen a dramatic decrease in sensationalization for it’s videos, compared to any of her previous eras of music. This to get the audience focused on her vocal presence within the song.

Strong vocals is something her previous releases lacked, which is why they needed fast paced and visually pleasing videos, to distract the audience.

The new simplicity of her music videos makes them much more enjoyable to watch.

The single has also done fairly well without any promotion or the assistance of a music video. The single has already cracked the Billboard Hot 100, peaking at number 80.

With the release of the music video and Rihanna‘s recent commitment to perform at the AMA‘s, the single will surely soar up the charts.



Posted on November 15, 2013, in Uncategorized and tagged , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: