Rihanna: Releases Video for ‘What Now’
Today, has seen Rihanna release the video for her new hit single ‘What Now‘.
The simplicity reminds you of her last video ‘Stay‘ but with a ‘Disturbia‘ twist. A confused Rihanna wonders about hopelessly wondering ironically ‘What Now‘.
The video could easily be mistake for something done in her ‘Rated R‘ era, but the vocal improvements within the track it’s self is something that cannot be denied.
The ‘Unapologetic‘ era has seen a dramatic decrease in sensationalization for it’s videos, compared to any of her previous eras of music. This to get the audience focused on her vocal presence within the song.
Strong vocals is something her previous releases lacked, which is why they needed fast paced and visually pleasing videos, to distract the audience.
The new simplicity of her music videos makes them much more enjoyable to watch.
The single has also done fairly well without any promotion or the assistance of a music video. The single has already cracked the Billboard Hot 100, peaking at number 80.
With the release of the music video and Rihanna‘s recent commitment to perform at the AMA‘s, the single will surely soar up the charts.